Lora Lamm, Tutti in Acqua for La Rinascente

Lora Lamm, Tutti in Acqua for La Rinascente, Printed in Switzerland.

Approximate dimensions:
W: 69 cm / 28 in, H: 100 cm / 40 in

Details:
Elevate your space with this iconic poster Tutti in Acqua by Lora Lamm for La Rinascente.

A playful example of mid-century modern advertising design, this poster captures the spirit of 1950s Italian lifestyle culture through a joyful visual celebration of summer, leisure, fashion, and shared experiences. Rather than telling a traditional story, the composition conveys the simple pleasure of people entering the water, cooling off, and enjoying moments of everyday modern life.

Originally created in 1956 as an offset poster for La Rinascente, this faithful reprint preserves Lora Lamm’s elegant graphic style, characterised by charming figures, clean forms, and a timeless sense of optimism.

Very good condition, carefully stored in an archive, never framed, and will be securely packaged and shipped to ensure safe delivery.